Vianet celebrates contract with major blue chip brewer in the UK
Drinks and vending tech provider Vianet has landed a significant contract win with major brewer in the UK.
The Stockton-based firm says the agreement with the unnamed, blue chip customer will see it supply its Beverage Metrics draught beer monitoring technology across the country. It will provide performance insights into the customers draught brands.
Vianet will begin installations of the tech in this financial quarter and continue phased delivery throughout the rest of the year. The move is expected to grow the group's UK installation footprint by about 5% in the next 18 months, and support Vianet's expansion further into the hospitality sector beyond the leased and tenanted market.
The contract follows Vianet's acquisition of US-based Beverage Metrics in 2023. The addition of the Denver company, in a deal worth up to £4.5m, has helped Vianet bolster its "one stop drinks management solution" that can reduce costs, improve productivity and maximise sales.
Announcing the contract to investors on the London Stock Exchange, Vianet bosses said it was a strong validation of its tech and strengthened its relationship with The Oxford Partnership - a market intelligence consultancy working with major brewers, who helped Vianet secure the work. The firm said it would help it attract interest from other potential clients.
James Dickson, chair and CEO of Vianet, said: "This new agreement represents a strong strategic validation of our investment in Beverage Metrics and the value of our partnership approach. These collaborations are unlocking exciting commercial opportunities within the hospitality sector and beyond, combining our technological capabilities and the Oxford Partnership's analytics and AI expertise.
"The phased rollout of our Beverage Metrics solution with a leading global brewer further highlights the innovation and impact of our technology, as it empowers customers to optimize performance and navigate challenging trading conditions effectively. Combined with the encouraging progress we are making in the USA and the recent long-term contract extensions with Heineken's Star Pubs & Bars and Greene King, this milestone underscores the growing recognition of our solutions and their ability to deliver tangible value by helping customers achieve more with less."
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